After being drafted by the New York Giants in 2000, Dhani Jones was challenged by his good friend Kunta Littlejohn when he said, “If you wanna be somebody, you gotta rock a BowTie.” Dhani thought he was crazy and dismissed it. At the time, Kunta was battling Stage 4 Non-Hodgkin's Lymphoma and Dhani had been searching for a way to support him.
As clarity begets action, Dhani started rockin’ a BowTie in silent support of his good friend. Today, Kunta has fully recovered and they both rock BowTies to support others. Since its beginning in 2010, BowTie Cause has provided the same avenue of support that Dhani gave Kunta, by designing signature BowTies for organizations around the country.BowTie Cause was launched to create a platform that challenges others to rock a BowTie for a cause they believe in. What began as a way to support his good friend has now become a philanthropic initiative that supports others and their respective causes.