The inspiration behind Ski4Yellow is in direct proportion to the success of Ride4Yellow, a mountain biking challenge in Steamboat Springs. After the first Ride4Yellow event in 2010, participants as well as LIVESTRONG were very impressed with the local support of a great event. Requests quickly surfaced about creating a “sister” winter event. To continue the mission of creating a difference both locally and globally in the fight against cancer, Ski4Yellow launched in 2011. It now provides a unique experience for all participants in skiing the great slopes of Steamboat with US Olympians and World Class athletes. As a new design for a LIVESTRONG BowTie, it has been created specifically for the Ski4Yellow event, consisting of skis and snowboards inside the iconic LIVESTRONG bracelet. 25% of the revenue from the sale of each BowTie benefits the LIVESTRONG Foundation.