The Leukemia & Lymphoma Society BowTie was personally designed by Dhani Jones and his lifelong friend, Kunta Littlejohn. It was Kunta's battle with cancer that led Dhani to rock a BowTie in the first place.
The meaning behind the design is very personal. When first diagnosed with cancer, Kunta thought that he was going to die, which is symbolized by the black base of the BowTie. As time progressed, Kunta began to improve, and grew largely optimistic about his survival. This is seen in the silver lining, which is symbolic of optimism. The red blood droplet is actually the logo for the Leukemia & Lymphoma Society. The pattern is representative of cell growth, which is something to be largely optimistic about for anyone with leukemia or lymphoma.
25% of the revenue from the sale of each BowTie benefits Leukemia & Lymphoma Society.